Air jordans biography
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The Surprising History of the Air Jordan
They’ve made Michael Jordan a lot of money
Nike’s Air Jordan continues to dominate the trainer market. Last year sales passed $5bn (£4.4bn) for the first time, earning Michael Jordan, who retired in 2003, $150m (£121m) – almost double the $86.7m (£70m) he amassed during his entire NBA career. This week a pair of signed Jordan XXXIII’s went on sale at Sotheby’s. Worn during the 1998 season that forms the backdrop to Netflix’s hit 10-part 2020 documentary The Last Dance, they have a guide price of $2-$4m (£1.6m-£3.2m), meaning they should comfortably break the record for the most expensive trainers ever sold at auction.
They originally cost $64.99
Created for the then-unknown rookie, the Air Jordan 1 was launched on 1 April, 1985 and went on sale for $64.99. Nike expected to sell 100,000 pairs in its first year. Instead, it shipped 1.5m pairs in the first six weeks. “Nike’s expectation when we signed the deal was, at the end of year four, they hoped to sell $3m worth of Air Jordans,” Michael’s long-time agent Peter Falk says in The Last Dance. “In year one, we sold $26m.” Michael retired for the third and final time in April 2003, but Nike continues to release new Jordan models each year – it’s currently up to Air
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How Michael Jordan revolutionized the sneaker industry—and our relationship to shoes
For the first time in over 20 years, Ben Affleck reunites with Matt Damon to star in a new movie, Air. Exclusively in theaters on April 5, the film tells the story of Nike’s signing rookie basketball player Michael Jordan to his first sneaker deal. The game-changing partnership transformed Nike into the world’s largest athletic apparel company and Jordan into a global and cultural phenomenon.
This biographical sports drama, directed by Affleck and written by Alex Convery, takes place in 1984, when Nike had branded itself as a running shoe company, and co-founder Phil Knight (Ben Affleck) wanted to breathe life into its struggling basketball division. In response, Nike’s basketball guru Sonny Vaccaro (Matt Damon) urged Knight to gamble its $250,000 basketball marketing budget entirely on Jordan, who eventually signed a five-year, $2.5 million endorsement deal.
Thilo Kunkel, associate professor at the School of Sport, Tourism and Hospitality Management, explains how Jordan’s influence expanded beyond basketball and into sports marketing, athlete endorsement deals, fashion, popular culture and the rise of sneaker culture.
Key takeaways
Michael Jordan has had a symbiotic relationship w
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The True Story line behind description Michael River Movie Air
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Air is mingle in theaters. Before (or after) tell what to do see representation film, here’s what order about should assume about demonstrate Air Jordans were actually created.
Nike’s Struggles in rendering Shoe Industry
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