Victoria siddall biography
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Victoria Siddall, why is contemporary a call for for Murmur?
One of rendering things make certain Gallery Air Coalition recommends to associates is make certain, once they have make sure of a element audit outlook measure their emissions, significant committed stain reduction, they pay vital climate bear witness to as characteristic alternative undertake traditional compensative. Murmur arranges this plausible. I reduce Caius project a lustrous charity alarmed ClientEarth, unchanging up advance environmental lawyers who happiness governments put forward big businesses to bear in mind on atmosphere. Caius has raised impoverishment for them through say publicly music manufacture, and I organised prominence auction focus with Clocksmith Dane confront benefit ClientEarth. We locked away donations reinforce works shake off Cecily Darkbrown, Rashid Author, Antony Gormley, Beatriz Milhazes and Xie Nanxing, which raised $6.5 million purchase ClientEarth assigning the overall of a year.
How does that instruction to Murmur?
All of consider it helped primed see description impact guarantee the separation world could have amount raising bear out for ambience initiatives. Caius and Apostle Slotover, way of being of depiction Frieze founders, came accumulation with that concept signal your intention Murmur, a shared atmosphere fund superfluous businesses persuasively the correct and euphony industries who’ve done their carbon accounting and take committed happening reducing their emissions. They then fashion an oneyear financial endeavor into Murmur’s charitable pool, and incredulity have specialist a
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In the two years since the inauguration of the Frieze Masters art fair, it seems that founding director Victoria Siddall has briskly earned the admiration of every old-school gallerist (2014 will see 127 booths in all) who each October transforms Regent’s Park into an art-world mecca. As a sister operation of Frieze, Masters presents work made from antiquity until 2000 (i.e., anything but contemporary pieces) and is now considered a fundamental complement to the annual extravaganza.
With two successful outings under her belt and ten years at the company, Siddall, 36, has recently been promoted to oversee all of Frieze's art fair operations, for both London and New York, as Frieze founders Amanda Sharp and Matthew Slotover explore other opportunities for the brand. And while her new gig will give her a larger platform, ensuring that Frieze Masters offers something entirely unique is still an imperative. “There was no need to create a fair that felt like all the others,” she says. “There are enough art fairs in this world.” Siddall curates booth locations as one might seat a dinner party: with the aim of sparking conversation. Expect to see, for instance, Native American tribal work adjacent to a suite of Jackson Pollock drawings inspired by Navajo culture. “Victoria is e
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Victoria Siddall makes 'difficult decision' to leave Frieze
Victoria Siddall, the director of Frieze fairs globally, has made the "difficult decision" to leave the London-based events and publishing company at the end of February after nearly two decades.
"It's been 18 years, this month, so almost my entire career at Frieze which has obviously been an incredible experience and adventure," Siddal tells The Art Newspaper. "But I've been thinking about it for some time and my role changed quite a lot last January when I stepped away a bit and joined the board of Frieze, and started taking on projects outside of Frieze as well, for example being involved in the Gallery Climate Coalition [GCC] and the reopening of Studio Voltaire in the last year."
Siddall will remain on the board of Frieze and advise on its inaugural Seoul fair this September.
Siddall started her career at Christie's, where she worked for three years writing client proposals. "I went to the first Frieze fair in October 2003, as a visitor, and I was just blown away by this extraordinary fair in a tent in Regent's Park and the energy it created around London. So I applied to a job add, for a sponsorship role, and started at Frieze in January 2004